Pinterest Terms of Service & Privacy Policy
Pinterest is a visual discovery and social media platform where users find, save, and share images ("Pins") for inspiration on topics like design, recipes, and fashion, and where advertisers can reach users with personalized ads.
Analyzed May 21, 2026
Key findings
Summary
Pinterest's terms are broadly typical of a major ad-supported social platform: extensive data collection and inference for personalization and advertising, cross-context ad sharing with third parties, a broad content license, standard termination discretion, and mandatory arbitration with a class-action waiver but with opt-out-like informal resolution and small claims carveout. Users should be aware of extensive off-platform data use for advertising and AI/model training use of posted content.
Category Breakdown
Pinterest collects account, content, precise location (opt-in), device, log, cookie, contact-sync, and inferred data, and uses content to train machine learning models including a 'body type technology' derived from user Pins.
From: PRIVACY POLICYusing information to train, develop and improve our technology such as our machine learning models, regardless of when Pins were posted. This includes, for example, Pinterest's body type technology, which is trained on images in Pins posted to our Services.View source document
Pinterest shares identifiers such as cookie IDs, IP addresses, and hashed emails with third-party ad platforms to enable off-platform advertising, and describes some data practices as potentially constituting 'sharing' or 'selling' under state privacy laws.
From: PRIVACY POLICYwe disclose information such as cookie IDs, your IP address, or a hashed version of your email address to third parties, such as Facebook Ads, Google Marketing Platform, and others who may combine that information with other information they already have about you and deliver ads about Pinterest to you.View source document
Users retain ownership of their content but grant Pinterest a broad, worldwide, sublicensable, transferable license to use, monetize, and distribute it, which continues after account deletion for content copies shared with others.
From: TERMS OF SERVICEyou grant us and our affiliates and service providers, and our users, a non-exclusive, royalty-free, transferable, sublicensable, worldwide license to use, store, publicly perform or display, reproduce, save, modify, create derivative works, monetize, download, translate and distribute your User ContentView source document
Pinterest may terminate or suspend accounts for policy violations, generally with notice and an appeal option, while users may delete their accounts at any time.
From: TERMS OF SERVICEWe may terminate or suspend your right to access or use Pinterest for any violation of these Terms. Where appropriate, we will provide you with written notice and you may appeal a decision you think was made in error.View source document
Mandatory arbitration via AAA applies with a class-action and jury waiver, but a small claims court carveout exists and informal dispute resolution is required first; EEA/UK/Swiss consumers are exempt and directed to courts in their home country.
From: TERMS OF SERVICEyou and we each agree to resolve any claim, dispute, or controversy arising out of or relating to these Terms or the Service through binding arbitration or, for qualifying claims, in small claims court.View source document
The provided documents govern free consumer use of Pinterest and do not contain subscription, auto-renewal, or billing terms.